The Riverside Searcy

The capstone project for Graphic Design majors at Harding University is the notorious branding project. The Graphics department partners with Interior Design and Marketing majors to build a brand around an area in our community. We're divided into small groups to brainstorm and execute the brand strategy. It is a difficult and extremely time-consuming project, but I learned so much about creating a strong brand and working in harmony within a team.

The goal was to rebrand Riverside Park in Searcy along with a sub-brand for a lodge, Haven & Hive. We aimed to create a fun and inviting park and lodge brand for the community of Searcy and beyond. Usually, we would set up a gallery exhibit but due to COVID-19, we completed the project with a fully functional website.